ICR

ICR

The Institute of Cancer Research is one of the world’s leading cancer research organisations with an archive of hundreds of research papers, insights, articles etc. With such a large website the focus was to develop a new information architecture and to streamline the navigation to accommodate the vast amount of rich and important content.

Using their new brand we pushed the visual language to work harder online to create a vibrant and engaging responsive website. The transformation has also made the website more accessible and easier for ICR to manage and updated their valuable content.

AGENCY
Pollitt & Partners

ROLE
IA, UX, Design

YEAR
2013 — 2015

DIRECTOR
Paul Summerfield

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