WWF

WWF Virunga

Virunga is Africa’s oldest and most biodiverse national park and has been on the World Heritage in Danger list since 1994. It is constantly under threat from the explorations of oil and gas companies, most recently UK-based energy company SOCO.

The goal for WWF international was simple, stop SOCO exploring Virunga. Our campaign simplified the story, raised awareness of the issues, and ultimately gained signatures for an online petition. It was WWF international's largest cross-network campaign gaining over 700,000 signatures.

AGENCY
Pollitt & Partners

ROLE
Campaign Design  |  Digital Design

YEAR
2013 — 2014

DIRECTOR
Paul Summerfield & Barry Tranter

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